Training

When dealers realize their F&I sales are less than desirable, they often determine that training is the solution. Sometimes F&I training, sales training or a combination of both is an appropriate approach, but not always. It’s important to evaluate who you will be training. What are the person’s strengths? What seems to motivate the person? How long does he/she plan to be with the dealership? All too often we have heard of dealers spending time and money on training only to find that the trainee leaves the dealership with his/her new found knowledge to work at the car dealership down the street. If you are a small to mid-size dealer, we strongly suggest that you review the Customer Care Center (CCC) which acts as the F&I sales person for your dealership. The CCC doesn’t go to lunch, doesn’t have days off and never takes vacation. Furthermore, the CCC does not discriminate by offering some products to one customer and no products to another. If after reviewing the CCC you decide that training is the right approach for you, MMCS can assist you with on-site training and/or would be happy to suggest other avenues for training your employees. Training resources are abundant from web-based programs to webinars and from training in a class room setting to one-on-one coaching. Please feel free to contact us to discuss your training needs.