Manufacturers looking to differentiate themselves in the marketplace can do so by enhancing warranty coverage. By ramping-up your commitment to consumers you are increasing their confidence in purchasing your product.

Rather than just offering to replace a defective part, you could commit to repairing an associated component or an entire vehicle if your part fails to perform as expected. Want labor with that?

Offering insurance backed enhanced warranty coverage will enable you to increase your promise without taking on the additional risk firsthand.